Features

Email Marketing

Send targeted campaigns to unlimited members without per-contact fees. Pre-built segments, auto-personalization, and integrated tracking—no CSV exports or manual syncing.

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Unlimited Contacts
Real Member Segments
Track Opens & Clicks
No Per-Contact Fees

What's Included

All features included with every i4a subscription—no add-ons required

  • Drag-and-Drop Email Builder
  • Auto-Personalization
  • Mobile-Responsive Templates
  • Saved Templates
  • Custom HTML Option

  • Pre-Built Member Segments
  • Unlimited Email Sends
  • Custom Messaging Types
  • Follow-Up Based on Engagement

  • Opens & Clicks Tracking
  • Campaign Comparison
  • Activity History Logging
  • Download Campaign Data
  • Test Email Function

  • Schedule & Automate Sends
  • Unsubscribe Management
  • Draft Campaigns
  • Plain-Text Versions
Drag-and-Drop Email Builder

Visual template builder, no coding required

Pre-Built Member Segments

Expiring soon, newly joined, lapsed, event non-registrants

Auto-Personalization

Insert member data—names, dates, custom fields

Unlimited Email Sends

No per-contact or per-email fees

Opens & Clicks Tracking

See who opened and what they clicked (Pro Plan only)

Schedule & Automate Sends

One-time or recurring campaigns

Follow-Up Based on Engagement

Resend to non-openers, send to clickers (Pro Plan only)

Mobile-Responsive Templates

Emails adapt to any screen size automatically

Saved Templates

Create reusable templates for recurring campaigns

Custom HTML Option

Full HTML editor for advanced customization

Unsubscribe Management

Unsubscribe links with automatic logging

Custom Messaging Types

Let members choose which emails to receive

Campaign Comparison

Compare multiple campaigns side-by-side

Test Email Function

Preview emails before sending to your list

Draft Campaigns

Save and return to campaigns later

Activity History Logging

All sent emails logged to member records

Download Campaign Data

Export opens, clicks, and recipients (Pro Plan only)

Plain-Text Versions

Include text-only for accessibility and spam compliance

Jump to details:

Integrated With Members Smart Segments Personalization

Why Email Works Better When Integrated

No CSV Exports or Manual Syncing

Your email campaigns pull directly from live member data—at the moment they are sent. When someone renews, joins, or registers for an event, your email segments update automatically—no importing, no delays, no outdated lists.

Unlimited Contacts at Flat Rate

Your pricing stays flat whether you email 1,000 members or 50,000+ members. Store historical contacts, lapsed members, and prospects without penalty. No per-contact fees. Ever.

Pre-Built Member Segments

Target "expiring in 30 days" or "joined last week" without manual list building. Segments update daily based on real membership data—not tags, not spreadsheets, not guesses.

Integrated With Your Membership Data

Standalone email tools like Mailchimp require constant CSV exports and imports to keep member lists updated. i4a's email marketing pulls directly from your live member database.

How it works:
  • Real-time segments: "Members expiring in 30 days" automatically updates every day—no manual list management
  • Auto-personalization: Insert member names, expiration dates, organization names, or any custom field directly from your database
  • Activity logging: Every sent email logs to the recipient's activity history for complete communication tracking
  • No sync delays: When someone renews or registers for an event, email segments reflect changes immediately

Result: Campaigns that take 15 minutes instead of 2 hours of spreadsheet work.

Email campaign showing integrated member segments
Select from pre-built segments that automatically update based on live member data

Target the Right People at the Right Time

Pre-built recipient lists that understand membership lifecycles

Members Expiring Soon

Send renewal reminders to members expiring in 7, 30, 60, or 90 days. Automate renewal campaigns at 30 days, then follow up at 15 and 7 days.

Newly Joined Members

Welcome members who joined in the last 7, 30, 60, or 90 days. Schedule weekly welcome series for new joins with onboarding content.

Lapsed Members

Re-engage members who expired 0-7, 8-30, 31-60, or 61-90 days ago. Send targeted win-back campaigns to recently lapsed members.

Event Non-Registrants

Target members who haven't signed up for a specific event. Send registration reminders to current members who haven't registered yet.

Contacts with Balances

Send account statements to members with outstanding balances. Automate monthly statements to billing contacts with unpaid invoices.

Member & Contact Types

Filter by any member type (Student, Professional, Corporate) or contact type (Board Member, Sponsor, Volunteer) for targeted content.

Need more control? Use Report Builder to create custom segments—combine member types, expiration ranges, custom fields, event attendance, and purchase history.

Personalize With Real Member Data

Generic emails get ignored. Personalized messages drive action. i4a automatically merges member data into every campaign—no manual work, no CSV uploads, no sync delays.

Personalization features:
  • Subject line personalization: Add member names, expiration dates, or any field for higher open rates
  • Message variables: Insert first names, organization names, membership types, expiration dates, and custom fields
  • One-click variable library: Click any variable to copy it, then paste into your subject or message

Example personalized subject line:

"Hi ##FirstName##, Your Membership Expires ##ExpirationDate##"

Personalized email with member data
Every recipient sees their own name, expiration date, organization, and custom fields—automatically
Solutions

Email Marketing for Your Organization Type

See how associations like yours communicate with members

Trade Associations

Targeted campaigns using pre-built member segments with unlimited sends and no per-contact fees.

Learn more
Professional Associations

Drag-and-drop email builder with auto-personalization and scheduled renewal reminders.

Learn more
Membership Nonprofits

Member newsletters and event invitations with open/click tracking—no send limits.

Learn more
AMCs

Branded email campaigns for each client association with consistent templates and deliverability.

Learn more

Common Questions

No. Email marketing is included with every i4a subscription at no additional charge. Your pricing stays flat whether you email 1,000 members or 50,000+ members. No per-contact fees, no per-email fees, no send limits. See pricing details

No. i4a's email campaigns pull directly from your live membership database. When someone renews, joins, or registers for an event, your email segments update automatically—no importing, no delays, no outdated lists. Pre-built segments like "expiring in 30 days" update daily without any manual work.

Yes. There are no daily or monthly sending limits. Send renewal reminders to 5,000 members, weekly newsletters to your entire database, and event invitations to targeted segments—all without hitting caps or incurring overage fees.

i4a uses enterprise-grade email infrastructure with authentication (SPF, DKIM) and reputation monitoring to ensure your emails reach inboxes. We will work with you to make sure sent emails are properly authenticated to help ensure email delivery. Members can manage their own preferences to reduce spam complaints, and all unsubscribes are automatically logged for GDPR/CASL compliance.

Yes. Every marketing email can include an unsubscribe link that takes members to their email preferences page where they can opt in or out of general marketing emails and any messaging types you've set up. All changes are logged automatically.

Yes. Every campaign lets you send test emails to yourself or others before scheduling or sending. Test emails show how your message looks in real email clients.

Yes. Select multiple sent campaigns and click Compare to view opens, clicks, and unsubscribes side-by-side. Test different subject lines, send times, or message styles to improve future campaign performance.

Absolutely. If you exit before sending, your campaign automatically saves as a draft. Go to Drafts, click Edit, and pick up where you left off.

Stats are available for 60 days after sending while the campaign is in the Sent folder. After 60 days, campaigns move to Archived where you can still view total opens, clicks, and unsubscribes.

Explore Related Features

See how our integrated platform works together

Membership Management

Track dues, renewals, and member data with automated workflows and self-service member portals.

Learn more about Membership Management

Event Management

Manage meetings, conferences, and events with custom registration forms, attendance tracking, and automated communications.

Learn more about Event Management

Website Builder

Create a professional membership website with drag-and-drop tools, custom forms, and member portals.

Learn more about the Website Builder
See All Platform Features

Association Email Marketing Guide

Expert strategies for association email marketing—from list building and segmentation to automation workflows and analytics.

Read the Guide

Ready to Stop Paying Per Member?

See how i4a's all-in-one AMS with flat-rate pricing and unlimited contacts lets you grow your membership without increasing software costs. Schedule a 30-60 minute demo tailored to your organization's size and structure.

Schedule a Demo