10 min
Association Member Communication Best Practices
Effective communication strategies to keep members informed, engaged, and connected to your organization.
Association marketing and membership communications drive member engagement through email campaigns, newsletters, social media, and targeted outreach.
Master email marketing with proven strategies for newsletters, automated campaigns, segmentation, and deliverability that drive 40%+ open rates.
Effective communication strategies to keep members informed, engaged, and connected to your organization.
Design and write newsletters that members actually want to read and share with their networks.
Send the right message to the right members. Master segmentation by status, engagement, and behavior.
Build automated renewal campaigns that drive on-time renewals from 90 days out through win-back.
Get your emails to the inbox. Master authentication, sender reputation, and list hygiene.
Know your numbers. Understand open rates, click rates, and benchmarks for association emails.
Start new members strong with a 5-email welcome series that drives engagement and retention.
Keep your board informed and engaged with strategic communication rhythms and clear reporting.
Boost survey response rates with proven invitation templates, reminders, and follow-up strategies.
Showing articles in this category
Discover insights across other areas of membership management
Learn how i4a's association management software can help you craft compelling messages, leverage the right channels, and keep your members connected and informed.
Ask About Communication Tools