i4a vs Wild Apricot: How the Two Platforms Compare

Below is a side-by-side of what each vendor publishes about pricing, fees, switching, features, integrations and ownership.

What is the difference between i4a and Wild Apricot?

i4a is association management software priced by the number of staff users who log in, with unlimited members and contacts at every tier. Wild Apricot is membership software priced by the size of your contact database, where every person in it counts: members, event attendees, donors and newsletter subscribers. Wild Apricot has been part of Personify since 2017, and Personify is now part of Momentive Software. i4a is privately owned by one company and has served associations since 1996.

"Not published" and "not listed" mean the item does not appear on the Wild Apricot pages we reviewed as of September 24, 2026. It does not mean the item is unavailable. Ask Wild Apricot.

How does i4a pricing compare with Wild Apricot pricing?

Wild Apricot's price rises with the size of your contact database; i4a's price rises with the number of staff who use the system. Wild Apricot publishes these monthly prices (monthly billing; prepaying 1 year saves 10% and 2 years saves 15%):

On i4a, contacts are unlimited. Core is $99 a month for one staff user, $198 for two, and $245 a month for the five-user plan, which covers three to five users. Pro is $224 a month per staff user, or from $4,435 a year for five users. All plans are on an annual contract billed monthly, plus a one-time $1,500 setup fee that includes onboarding and support for your data import.

Worked examples at published monthly prices (i4a Core; your own staff-user count decides the i4a column):

For a small database run by one person, Wild Apricot costs less. As the database grows, a contact-based price keeps rising while a staff-user price stays where it is. In the first year, add i4a's one-time $1,500 setup fee; Wild Apricot has no setup fee.

How do you move from Wild Apricot to i4a?

Wild Apricot lets administrators export contacts and members, with custom fields, to XLS, CSV or XML, and its API can retrieve contact data. i4a's one-time $1,500 setup fee includes 15 hours of onboarding support (training and implementation) and support for your data import: you bring in contacts, current members, and membership types and status from a spreadsheet export, such as Wild Apricot's CSV, using i4a's contact import wizard, with the onboarding team guiding you. i4a doesn't bring over financial history, such as past transactions or dues payments. Simple history, such as committee service or past event registrations, can be brought across for a fee outside the setup fee, estimated up front after i4a sees your export, because every system stores history differently. A typical implementation takes 60 to 90 days.

Three details from Wild Apricot's export documentation are worth planning for:

• The exported password column is always empty, so members set a new password on i4a.
• Picture fields and photos are not included in the export.
• File attachments export as system file IDs, not file names.

For the full process, including timelines and data cleanup, see what switching association management software actually involves.

Which i4a and Wild Apricot features are included, and which are add-ons?

Both platforms include a website builder, member database, event registration, email and online payments. Wild Apricot includes an online store, donations and mobile apps for admins and members in every plan, and lists Registration Tech, Text Messaging, CommUnity and Job Board as add-ons. i4a includes CE tracking, a member portal that works on any device and the website builder on every tier; Pro adds the Member Community, Job Board and Online Store.

How do payments, QuickBooks and other integrations compare on i4a and Wild Apricot?

Wild Apricot processes payments through Personify Payments at 2.99% + $0.30 per card transaction (3.5% + $0.30 for AMEX), exports financial data to QuickBooks or CSV, and connects to other tools through Make or Zapier; its REST APIs are aimed at developers. i4a includes a NetSuite integration built and maintained by i4a, a QuickBooks export utility, and free API access at every tier. Neither charges a platform fee on transactions.

Who owns i4a, and who owns Wild Apricot?

i4a is a product of D. W. Rome, Incorporated, in St. Petersburg, Florida: privately owned, no VC funding, one product, since 1996. Wild Apricot joined the Personify family of products in 2017, and Personify is now part of Momentive Software, whose other association products include MemberClicks and YourMembership.

Which organizations should choose Wild Apricot, and which should choose i4a?

Wild Apricot's owners describe it as "budget-friendly membership software for small teams" and a fit for "small associations and nonprofits with limited staff". For a club or small nonprofit with a small database and a volunteer or single administrator, its contact-based pricing and 60-day trial make it easy to start. i4a is built for professional associations, trade associations, medical societies, education organizations, nonprofits, and AMCs — typically 1,000 to 50,000+ members, where a growing membership should not raise the software bill and staff need CE tracking, a member portal and accounting integration in one system.

Is i4a a Wild Apricot alternative?

Yes. i4a is a Wild Apricot alternative for associations that have grown past a contact-priced plan: members and contacts are unlimited at every tier, the price is set by staff users, and the setup fee covers moving your Wild Apricot data. Among association management platforms that publish their prices, i4a prices by staff user, with unlimited members and contacts, CE tracking and a NetSuite integration included.

What to do next

• See i4a pricing: every i4a figure on this page, on one page.
• Request a personalized demo: bring your Wild Apricot plan and your contact count.
• How i4a compares with other association management software: the full set.